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IBM                                                                                      Z20-0841-1




SALES and SYSTEMS IGUIDE  I




           DATA ENTRY MARKETING GUIDE




           This Marketing Guide has been written to give you a better insight into the Data
           Entry Product Area. The Data Input Characteristics, IBM Product Characteristics
           and the evaluation of throughput and price comparisons are discussed in the
           Marketing Guidte in terms of the relationship to all IBM Data Entry Products. An
           improved understanding of these factors will help you to sell "Total Data Entry
           Systems" to your customers.




                              IBM CONFIDENTIAL
CONTENTS


INTRODUCTION . . . . . .                                                                                             1

INPUT CHARACTERISTICS .                                                                                              2
  ORIGINAL INPUT.                                                                                                    2
  TURN AROUND . . . . . . . . .                                                                                      2
  SOURCE DOCUMENT ORIGINATION . .                                                                                    3
  SPECIAL ADVANCED PREPARATION.
  INQUIRY/RESPONSE . . . . . . . . . . . .
  FILE CONVERSION . . .
  TEXTUAL INFORMATION .
                                                                                                                     4
                                                                                                                     4
                                                                                                                     5
                                                                                                                     5
                                                                                                                         I
IBM PRODUCT. CHARACTERISTICS .                                                                               6
  OPTICAL CHARACTER RECOGNITION                                                                     

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