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Whitney_The_Entrepreneurial_Engineer_Feb80


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  STRATEGIES FOR STARTING
  AN ELECTRONICS COMPANY:

     THE
       ENTREPRENEURIAL
           ENGINEER


ATALK BY THOMAS M. WHITNEY
    ApPLE COMPUTER INC.
    FEBRUARY 9.1 1980
     STRATEGIES FOR STARTING AN ELECTRONICS COMPANY:
               THE ENTREPRENEURIAL ENGINEER

I.     INTRODUCTION
       A.   Definition of an Entrepreneur
       B.   Overview of Talk
       C. New Product Process
       D. Strategy Flowchart
II.    DEFINE A NEED
       A.   Importance of Experience
       B.   Example Environments
            1. Office
            2. Factory
            3. Education
III. UNDERSTAND THE CUSTOMER
     A. What is Value
     B. Who is not the Customer
     C.   Capitalizing on the Success of Others
IV.    APPLY TECHNOLOGY
       A. History: Looking for Characteristics of Failures and Successes
       B. Risk Evaluator
       C. What are the Important New Technologies
            1. VLSI
            2. Interfaces
            3. Machine Intelligence - Computing Power and Software
V.     INNOVATE, ENGINEER, AND INTEGRATE
       A.   Contribution - What is it?
       B.   Focused Energy - Define Objective
       C.   Prototypes - Demonstrate and Sell
       D.   People
       E.   Importance of Support - Financial and Technical
VI.    PUTTING IT TOGETHER - Case Study of HP-35 Calculator
VII. SUMMARY:    A Strategy for New Product Development




                                                Thomas M. Whitney
                                                February 9, 1980
   WHAT CHARACTERIZES
          THE
     ENTREPRENEUR



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